PISCATAWAY, N.J. (July 22, 2015) – Unity Bank has provided a nearly $1.3 million SmallBusiness Administration (SBA) loan to enable Health & Natural Beauty USA Corp., a New Jersey based manufacturer of oral care products, to introduce SprinJene, a new toothpaste that utilizes a patented technology with black seed oil and is certified gluten-free, vegan, kosher and halal.

Sayed Ibrahim, Ph.D., President & CEO of the Piscataway-based corporation, has been a longstanding Unity customer and also owns a successful commercial transportation and school bus company. In addition to the SBA loan, millions of dollars have been invested in SprinJene toothpaste's raw material acquisition, research and development, staffing, manufacturing machinery, marketing and distribution.

"I have always believed the world deserved a better toothpaste, and after a successful career with a Fortune 500 oral care company, I decided it was time to move on and bring SprinJene to life," said Dr. Ibrahim. "After years of vigorous scientific testing, optimizing and testing again, we perfected a highly effective toothpaste that leverages the best of science and nature to provide gentle and effective oral care."

Of note, SprinJene does not contain any animal products or ingredients that require animal testing and avoids using harsh chemicals that can harm people and the environment. The packaging is recyclable and the toothpaste is certified by International Certification Services (gluten-free), Vegan Action (vegan), Orthodox Union (kosher), and Islamic Society of the Washington Area (halal).

"SprinJene is an exceptional toothpaste," said Marcelle Askew, Chief Branding Officer. "We carefully select pure, quality ingredients that work together to safely and thoroughly clean and whiten your teeth while rebuilding your enamel. It's an emerging patented technology."

SprinJene, with a manufacturing facility in Piscataway and laboratories in New Brunswick, commenced launch of the toothpaste in July. "We look to be available in supermarkets, pharmacies, and also through Amazon," said Russ Pritchard, Chief Marketing Officer. "The response from our focus groups has been exceptional, and they love that we are a cavity fighting toothpaste that also whitens and is free of artificial preservatives."

For more information please visit SprinJene.com or call 732-640-1830.

Unity participates in the 7(a) Loan Program, SBA's primary program to help start-up and existing small businesses obtain financing when they might not be eligible for business loans through normal lending channels. The bank also participates in the SBA 504 Loan program, an economic development program that offers small businesses long-term, fixed-rate financing used to acquire fixed assets for expansion or modernization. Last year, Unity Bank reached the top 10 of SBA lenders in loan volume in New Jersey. The program also serves parts of Pennsylvania and is expanding into New York.

About Unity Bancorp, Inc.


Unity Bancorp, Inc. (NASDAQ: UNTY), the parent company of Unity Bank, its primary and wholly owned subsidiary, is a financial services organization headquartered in Clinton, N.J. Unity Bank provides financial services to retail, corporate and small business customers through its 15 bank branches in Hunterdon, Middlesex, Somerset, Union and Warren Counties in New Jersey and Northampton County, Pennsylvania. Unity Bank provides traditional and community-oriented commercial banking services, including personal and business checking accounts and time deposits, money market accounts and regular savings accounts. For more information, please visit www.unitybank.com or call 800-618-BANK (800-618-2265).


Fred Feiner
Yankee Public Relations

July 23 2015