BALDWIN, N.Y. (September 17, 2018) – Unity Bank has provided a $350,000 Small Business Administration (SBA) loan to Michael Coons and Joseph Trinchetta to fund the purchase and expansion of Bridgeside Deli and Catering, 1156 Atlantic Avenue, Baldwin, New York.

Coons, 71, retired in 2017 after a successful construction career and previously owned and operated three successful restaurants and a nightclub. Coons’ son-in-law, Trinchetta, 28, is a Chef trained at the Star Career Academy. They acquired Bridgeside Deli in May from the previous owners who retired after 23 years in business.
“It has only been three months under our ownership, but I think the community has responded well to some of the changes Chef Joseph has introduced,” said Coons, who manages Bridgeside’s financial operations. “Joe and his brother, Paul, have introduced a new menu, upgraded all of the food and introduced a few benches and umbrellas to create a more inviting atmosphere for customers.”
Bridgeside has a marina-waterfront location with an adjacent condominium community in Baldwin. The new owners were referred to Clinton, New Jersey-based Unity Bank to coordinate their financial needs.
“Unity Bank and its staff took the time to understand our business,” said Coons. “Bridgeside is a family business that is just getting started and Unity took the time to understand our future plans, which includes expanding the catering services. We are moving Bridgeside from a mom and pop deli to a New York style delicatessen and the customers really can see the difference.”
Unity participates in the 7(a) Loan Program, SBA’s primary program to help start-up and existing small businesses obtain financing when they might not be eligible for business loans through normal lending channels. The bank also participates in the SBA 504 Loan program, an economic development program that offers small businesses long-term, fixed-rate financing used to acquire fixed assets for expansion or modernization. Unity Bank is consistently among the top 10 of New Jersey SBA lenders in loan volume. The program also serves parts of Pennsylvania and is expanding into New York.
“We are pleased that Unity was able to help Michael, Joseph and their family get started in their new business,” said Unity Bank President & CEO James A. Hughes. “We wish Bridgeside continued success in the future and the best of luck in growing their catering business.”
For more information on Bridgeside, please visit their Facebook page at

September 17 2018