CLINTON, N.J. (January 24, 2019) – Unity Bank is offering a free financial literacy program for schools and community organizations throughout its marketplace footprint, which includes Bergen, Hunterdon, Middlesex, Somerset, Union and Warren counties in New Jersey and Lehigh and Northampton counties in Pennsylvania.

“Unity Bank has provided a financial literacy program to schools and the community for eight years, but the initiative is even more important today because New Jersey recently expanded the financial literacy educational requirements for middle school students,” said James A. Hughes Unity Bank President & CEO. “Our goal has always been to provide students with valuable information about money, saving and banking. The program is designed to be educational, fun and interactive.”
Unity Bank's Start Smart Financial Education Program is a comprehensive financial literacy program designed for grades Pre-K through 12. The bank provides 10 certified Unity Bank Start Smart Financial Education Instructors who are Unity employees, including branch and administrative staff.
“The certified instructors go through a rigorous training and certification process to prepare for classroom instruction,” said Hughes. “We have invested in the financial literacy program because, as a community bank, Unity is committed to partnering with schools, community organizations and businesses to provide children with a solid foundation for their financial future.”
Unity’s lesson plans have been written to meet the National Council of Teachers of Mathematics standards. Each lesson is supported with an activity that is age appropriate for grades Pre-K through 12. Classroom instruction varies depending on age group and include:

  • Grades Pre-K – 4: activities focus on teaching children the basic principles of money and saving;
  • Grades 5 – 8: activities teach children about banking, finances, money and understanding checking and ATM transactions;
  • Grades 9 – 12: activities focus on preparing students for their financial future, including basic banking practices, credit, personal finances, budgeting and understanding checking and ATM transactions.
Please call the bank at (908) 713-4310 for more information on Unity Bank's Start Smart Financial Education Program or to request the program be offered through your school or community organization.
The expanded New Jersey law requires lessons on budgeting, credit, debt, insurance, investment savings and other personal finance issues. Please visit the New Jersey Department of Education website at for a complete list of the new standards.
About Unity Bancorp, Inc.
Unity Bancorp, Inc. (NASDAQ: UNTY), the parent company of Unity Bank, its primary and wholly owned subsidiary, is a financial services organization headquartered in Clinton, N.J. Unity Bank provides financial services to businesses and consumers at 19 branches throughout New Jersey and the Lehigh Valley, Pennsylvania. Unity Bank provides community-oriented commercial banking services, including deposit accounts, loans, online and mobile services. For more information, please visit or call 800-618-BANK (800-618-2265).

January 24 2019